Like traditional-media talent, social-media influencers rely on their lawyers and managers to avoid getting wrapped up in overly restrictive contracts. Working with internet stars poses challenges. And so from a brand perspective, you're building that out on a lot of different fronts, and all of these folks are marketing wizards." "Each talent for the most part in this particular world is its own brand. "These clients are so multi-hyphenate, they're involved in so many different things," said Ryan Pastorek, an attorney at the law firm Hansen Jacobson, which represents Chamberlain and other top YouTube creators like Lilly Singh and Rhett & Link. Other creators are licensing their name and image to toy makers or negotiating deals with Netflix.Īs digital creators eat up more attention in entertainment, law firms that once focused on representing TV and movie stars are now chasing after YouTubers and TikTokers.
Internet stars like Emma Chamberlain and Charli D'Amelio are launching direct-to-consumer product lines. And digital creators are branching out into other revenue streams to make money. Influencer marketing alone is projected to grow into a $15 billion industry next year. Social-media influencers have become big businesses.
Insider is recognizing 13 leading attorneys and law firms who focus on influencers and creators.Attorneys help influencers navigate brand deals, IP and trademark disputes, and licensing contracts.As the influencer industry matures, a growing number of law firms are working with internet stars.
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